NEWS RELEASE

LEADING BRANDS, INC. ANNOUNCES IAIN HARRIS RESIGNS AS A DIRECTOR


VANCOUVER, CANADA, December 10, 2003, LEADING BRANDS, INC. (NASDAQ: LBIX), North America�s only fully integrated premium beverage company, announces that Iain Harris has resigned as a director of the company, for personal reasons not related to his service with Leading Brands.

Leading Brands Chairman & CEO Ralph McRae said: �We want to thank Mr. Harris for his more than seven years of dedicated service to Leading Brands. He has simply been a wonderful director and ardent supporter of our Company. We wish him well in his future endeavors.�

We will continue to provide updates in our monthly newsletter, commencing again on February 1, 2004, posted at www.LBIX.com.�

We Build Brands™
About Leading Brands, Inc.

Leading Brands, Inc. (NASDAQ: LBIX) is North America's only fully integrated premium beverage company. The Company's unique Integrated Distribution System™(IDS)™ offers turnkey, one-stop shopping to food and beverage brand owners, including product development, manufacturing, distribution, sales, marketing and licensing. In addition, Leading Brands produces their own line of beverages such as TREK™, Pez® 100% Juices™, Soy₂O™ Country Harvest® Juices, Caesar's® Bloody Caesar Cocktail, and Cool Canadian® Water.

Statements in this news release that are not historical are to be regarded as forward-looking statements which are subject to risks and uncertainties that could cause actual results to differ materially. Such risks and uncertainties with respect to the Company's business include general economic conditions, weather conditions, changing beverage consumption trends, pricing, and the availability of raw materials and economic uncertainties, including currency.

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