NEWS RELEASE

LEADING BRANDS, INC. INITIATES PERIODIC NEWSLETTER


VANCOUVER, CANADA, June 30, 2003, LEADING BRANDS, INC. (NASDAQ: LBIX), North America�s only fully integrated premium beverage company, announces that, commencing July 1, 2003, the Company will post a monthly newsletter on its corporate website at www.lbix.com. The Company will endeavor to have subsequent newsletters posted on its site by the first business day of each month.

Leading Brands Chairman & CEO Ralph McRae said: �We are taking this step to provide a more frequent flow of information to our shareholders. The newsletters will reflect on the events within and affecting the Company and its operations during the previous month. They will not contain any guidance, estimates or forward-looking statements. I hope that our shareholders find them informative.�

We Build Brands™
About Leading Brands, Inc.

Leading Brands, Inc. (NASDAQ: LBIX) is North America's only fully integrated premium beverage company. The Company's unique Integrated Distribution System™(IDS)™ offers turnkey, one-stop shopping to food and beverage brand owners, including product development, manufacturing, distribution, sales, marketing and licensing. In addition, Leading Brands produces their own line of beverages such as TREK™, Pez® 100% Juices™, Country Harvest® Juices, Caesar's® Bloody Caesar Cocktail, and Cool Canadian® Water.

Statements in this news release that are not historical are to be regarded as forward-looking statements which are subject to risks and uncertainties that could cause actual results to differ materially. Such risks and uncertainties with respect to the Company's business include general economic conditions, weather conditions, changing beverage consumption trends, pricing, and the availability of raw materials and economic uncertainties, including currency.

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