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Pat Wilson
Vice President of Sales
Tel: 450-357-9391 ext. 222
Fax: 450-357-2878
[email protected]

Hansen's® Energy and Signature Popular Beverage Brand Celebrates Sales Increases!


Vancouver, BC - May 29th, 2001 - Leading Brands, Inc is excited to announce that two of their Hansen's® branded beverages are steadily gaining market share and are quickly becoming the beverages of choice for this summer!

Hansen's® Energy is a lightly carbonated citrus flavoured drink specially formulated to stimulate the body and mind. It contains a secret formulation of Astragalus, Ginseng, Ginko Biloba and Guarana. Everyone needs a "jump start" from time to time, whether in the morning, mid-afternoon, of before a challenging activity. Hansen's® Energy provides that immediate boost whenever you need it the most!

Retail sales for Hansen's® Energy are soaring and are expected to climb throughout the coming warm summer months. In the local bars and nightclubs, Hansen's® Energy has battled sales head to head with the popular Red Bull beverage. The advantage Hansen's® Energy has is that it tastes great even before you mix it!

In Eastern Canada, Hansen's® Energy is available at Costco, Couche Tard, Boni Soir, Ser-tard, Beau-soir, Ultramar, Cash and Carry, Presto, Lanzarotta, KBA, Lumsden and all Independent Convenience Stores.

Hansen's® Signature™ Sodas are also making a big name for themselves on the retail shelves. The ever-popular 100% Natural Sodas are presented in a hand crafted porcelain-like bottle. They contain only all natural ingredients. The soda's are sweetened with natural cane sugar and honey and there are no preservatives in the beverage. The exotic flavourings of Vanilla, Sarsaparilla , Orange and Ginger are sourced from top supplies in Madagascar, Indonesia, Jamaica and Africa.

Hansen's ® Signature™ Sodas are available in Eastern Canada at Costco, Beau-soir, Ser-tard, Cash and Carry's, KBA, Lanzarotta, Lumsden and all Independent Convenience Stores.

Sales of both Hansen's® Energy and Signature Sodas™ have increased by more than 300% over last year.

Look for Hansen's® beverages in the local beverage coolers. For quality product with no compromise, choose Hansen's® !

About Leading Brands, Inc.:

Headquartered in Richmond, B.C., Canada, Leading Brands, Inc. is the largest independent food and beverage integrated brand management company in Canada. The Company's unique Integrated Distribution System (IDS) offers turnkey, one-stop shopping to food and beverage brand owners. Its Quick.com, Inc. subsidiary is building a consumer home replenishment system for the Internet economy.

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NOTE: Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, including currency fluctuations, intellectual property rights, and the outcome of competitive products, risks in product development, the results of financing effort, the ability to complete transactions, and other risks identified in this release and the Company's Securities and Exchange Commission filings.