[Back to Corporate Page]

Ralph D. McRae
Chairman and CEO
Leading Brands, Inc.
Toll Free: 1-800-729-2746 ext. 238
[email protected]

Strategic Growth International
Stan Altschuler
(516) 829-7111
[email protected]
or
Strategic Growth International, Inc.
Richard Cooper
(516) 829-7111

Leading Brands, Inc. Announces Perpetual License Agreement With Havana Iced Cappuccino Company To Distribute Products Throughout Canada

Nov. 8, 2001--Leading Brands, Inc. LBIX, Canada's largest independent, fully integrated food and beverage brand management company, is pleased to announce that it has entered into a perpetual license agreement with Havana Iced Cappuccino Company of Ocean City, New Jersey for distribution of Havana Iced Cappuccino throughout Canada.

Havana is one of the fastest growing iced cappuccino products in a quickly expanding ready-to-drink North American iced coffee market.

Leading Brands Vice-President Patrick Wilson said: "We believe that Havana Iced Cappuccino is the best ready-to-drink iced coffee available on the market today, bar none. The product has a great taste and comes in remarkably eye-catching 16oz glass bottles. Our initial conversations with retail chains and distributors about carrying the product are extremely promising."

Havana President John Imbesi added: "We are extremely impressed with Leading Brands' approach to business and the pervasiveness of their distribution reach. Their unique Integrated Distribution System(TM) provides us with full market coverage and an ability to put our product on the retail shelf at a competitive price with sufficient margin left over to satisfy all concerned."

Leading Brands will initially carry four flavors of Havana Iced Cappuccino: Classic Dark Roast, Vanilla, Mocha and Diet Havana.

Leading Brands, Inc. is the largest independent fully integrated food and beverage brand management company in Canada with a coast-to-coast distribution network that supports company brands and a wide range of complimentary products from other brand owners. It is also a major producer and distributor of private label products and a co-packer for major branded food and beverage items.

This news releases discusses primarily historical information. Statements included in this release, to the extent they are forward looking, involve a number of risks and uncertainties related to competitive factors, technological developments and market demand.

####