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Ralph D. McRae
Chairman and CEO
Leading Brands, Inc.
Toll Free: 1-800-729-2746 ext. 238
[email protected]

PORTFOLIO PR
Paul Holm/Sheldon Lutch
CONTACTS: 212-736-9224
[email protected]
[email protected]

Quick, Inc. Launches Quick.com Grocery Website and Commences Home Delivery in Vancouver Test Market

VANCOUVER, B.C. - Oct. 16, 2000--Quick, Inc. (NASDAQ:LBIX), an internet-enabled grocery home delivery service founded by Leading Brands, Inc. (NASDAQ:LBIX), today announced the commencement of its home replenishment service in the Greater Vancouver area. "GROCERIES ONLINE > DELIVERED ON TIME™."

Shopping at www.quick.com is conducted through a proprietary, easy to use, website employing the company's unique "one page(TM)" design. It allows the customer to buy thousands of name brand grocery and related items without ever leaving that page. No more scrolling through page after page and getting lost and frustrated.

In order to make the shopping experience quick and easy to use, the website employs several list building options that include generating a master shopping list from the personal demographics of the customer's household, shopping in the household rooms where products are commonly found and strolling the aisles of the virtual store.

Quick has filed applications for three patents and two industrial designs in respect to proprietary technology employed in the creation of its site.

The Company's fulfillment system is designed to be completely modular and expandable, allowing it to grow with the demands of its customers, unlike the more capital intensive and high fixed cost options employed by other similar businesses.

Quick, Inc. Chairman and CEO Ralph McRae commented, "We have been planning this launch for more than 18 months. Management has watched and learned from the experiences and mistakes of the others in this space. The Company has partnered with leaders in the fields of logistics, packaged goods, technology, design, sales and marketing. This has allowed us to create a world-class, state-of-the-art system, structured to operate cost-effectively across a wide range of volumes at a fraction of the cost of others."

"We have added to that mix a management team that is second to none. It includes senior grocery, logistics, technology, finance and sales executives with decades of experience in every key aspect of our business."

He concluded, "It is our short term goal to prove the financial viability of our model in the Vancouver market. Given the operating results of other online grocery companies, we will then be the first company to demonstrate successful proof of concept in home grocery services. Thereafter, we will commence the roll-out of our system to an anticipated 40 cities across North America, by 2003. I invite you to check out our website at www.quick.com and see how truly easy shopping online has become." About Quick Inc.

An internet-enabled grocery home delivery service located at www.quick.com. Quick offers thousands of brand name items, competitively priced. It takes a shopping chore that usually requires hours and pairs it down to minutes to shop and schedule delivery at a time when its most convenient for consumers to be home to accept it. Quick, Inc. aims to be the first, successful proof of concept in home grocery services and thereafter to build a large and profitable North-America wide business that sets the standard in home replenishment. Quick.com is a registered trademark of Quick, Inc.

About Leading Brands, Inc.:

Headquartered in Richmond, B.C., Canada, Leading Brands, Inc. is the largest independent food and beverage integrated brand management company in Canada. The Company's unique Integrated Distribution System (IDS) offers turnkey, one-stop shopping to food and beverage brand owners. Its Quick.com, Inc. subsidiary is building a consumer home replenishment system for the Internet economy.

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NOTE: Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, including currency fluctuations, intellectual property rights, and the outcome of competitive products, risks in product development, the results of financing effort, the ability to complete transactions, and other risks identified in this release and the Company's Securities and Exchange Commission filings.