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Ralph D. McRae,
Chairman and CEO
Leading Brands, Inc.
(604) 214-9722 ext. 238
[email protected]
Derek Henrey,
Chief Financial Officer
Leading Brands, Inc.
(604) 214-9722 Ext.313
[email protected]
Strategic Growth International
Stan Altschuler/David Waldman
(516) 829-7111
[email protected]


Leading Brands, Inc. Announces Second Quarter Conference Call

VANCOUVER, British Columbia--Sept. 24, 2002-- Leading Brands, Inc. LBIX (TSX:LBI), Canada's largest independent, fully integrated brand management company, today announced that it will release second quarter earnings on the morning of Wednesday, September 25, 2002.

In conjunction with the Company's second quarter earnings release, you are invited to listen to its conference call, which will be held on Wednesday, September 25, 2002, at 11:00 a.m. EDT with Ralph McRae, Chairman and CEO of Leading Brands, Inc.

TO PARTICIPATE IN THE CONFERENCE CALL PLEASE DIAL-IN: 1-416-641-6685.

If you are unable to participate during the live conference call, the call will be archived for 7 days. To hear a replay of the call, please dial 1-416-626-4100 and reference the reservation code #20925751.

We Build Brands(TM)

About Leading Brands, Inc.

Leading Brands, Inc. (NASDAQ: LBIX, TSX: LBI) is the largest independent, fully integrated premium beverage company in Canada. The Company's unique Integrated Distribution System (IDS)™ offers turnkey, one-stop shopping to food and beverage brand owners, including manufacturing, distribution, sales/marketing and licensing. In addition, Leading Brands produces their own line of beverages such as TREK™, Johnny's Roadside® Iced Tea and Lemonade, Country Harvest® Juices, Caesar's® Bloody Caesar Cocktail, and Cool Canadian® Water. Leading Brands recently undertook a major expansion into the United States, with its US headquarters located in Stamford, CT. Its subsidiary, Quick, Inc. is building a home replenishment and delivery system for the new economy.

Statements in this news release that are not historical are to be regarded as forward-looking statements which are subject to risks and uncertainties that could cause actual results to differ materially. Such risks and uncertainties with respect to the Company's business include general economic conditions, weather conditions, changing beverage consumption trends, pricing, and the availability of raw materials and economic uncertainties, including currency.

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