575 Drake Street, Vancouver, BC� V6B 4K8

Phone:� 604-685-KIDS (5437) ext. 36�� Fax:� 604-685-5324

www.covenanthousebc.org

[email protected]

FOR IMMEDIATE RELEASE

Vancouver, BC.� July 25, 2001. Covenant House Vancouver announced today that they have secured a relationship with Johnny�s Roadside and Leading Brands of Canada, Inc. to receive a portion of the net proceeds from sales of Johnny�s Roadside Beverages to support programs to help youth at risk.

To get the ball rolling, Johnny�s Roadside donated $1,500 to Covenant House today. Johnny�s will participate in a number of fundraising events to benefit Covenant House throughout the year and plans are well under way to make this a long-term commitment. Johnny�s Roadside will also be sampling their beverages at events around the lower mainland all summer from their promotional vehicle (pictured above) that is sponsored by X-fm, another Covenant House supporter.

Johnny�s Roadside spokesperson Joanne Saunders says that �Johnny believes that world peace begins at home. Ya gotta start with your own little piece of it�. And Johnny is certainly doing his part as 10% of total profits from Johnny�s Roadside products will be channelled into programs to help kids at risk.

Johnny�s Roadside Beverages are a unique, �All Natural� line of flavoured ice teas and lemonades. The 6 �Extreme Flavours� include: Renegade Lemonade, Thirstade Lemonade, Raspberry Refreshment, Cherry Potion, Lemon Iced Tea and Blueberry Iced Tea

Covenant House is a crisis intervention centre and shelter for homeless, runaway and at-risk youth.� We provide food, clothing, counselling and shelter to an estimated 500 � 1,000 street youth in Vancouver.

Covenant House Contact

Michelle Clausius

Communications/Media Co-ordinator

Covenant House Vancouver

(604) 685-5437 ex 36

 
 

Johnny�s Roadside Contact

Joanne Saunders

Marketing Director

Leading Brands of Canada, Inc.

(604) 214-9722 ex 240