NEWS RELEASE
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Leading Brands, Inc. Announces Conference Call: 8:00 AM PST, 11:00 AM EST, Tuesday December 10, 2002

VANCOUVER, CANADA - December 6, 2002 - Leading Brands, Inc. LBIX (TSX:LBI), Canada’s largest independent, premium beverage company, today announced that it will hold a conference call at 8:00 am, Pacific Standard Time, (11:00 am Eastern Standard Time) on Tuesday, December 10th, 2002.

You are invited to listen to the conference call where Ralph D. McRae, Chairman and CEO of Leading Brands, Inc. will discuss recent positive events involving the Company.

TO PARTICIPATE IN THE CONFERENCE CALL PLEASE DIAL-IN:

1-416-641-6653

If you are unable to participate during the live conference call, the call will be archived for 7 days. To hear a replay of the call, please dial 1-416-626-4100 and reference the reservation code #21078448.

We Build Brands(TM)
About Leading Brands, Inc.

Leading Brands, Inc. LBIX (TSX:LBI) is the largest independent, fully integrated premium beverage company in Canada. The Company's unique Integrated Distribution System (IDS)™ offers turnkey, one-stop shopping to food and beverage brand owners, including manufacturing, distribution, sales/marketing and licensing. In addition, Leading Brands produces their own line of beverages such as TREK™, Pez® 100% Juices™, Johnny's Roadside® Iced Tea and Lemonade, Country Harvest® Juices, Caesar's® Bloody Caesar Cocktail, and Cool Canadian® Water. Leading Brands recently undertook a major expansion into the United States, with its US headquarters located in Stamford, CT. Its subsidiary, Quick, Inc. is building a home replenishment and delivery system for the new economy.

Statements in this news release that are not historical are to be regarded as forward-looking statements which are subject to risks and uncertainties that could cause actual results to differ materially. Such risks and uncertainties with respect to the Company's business include general economic conditions, weather conditions, changing beverage consumption trends, pricing, and the availability of raw materials and economic uncertainties, including currency.

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