|Ralph D. McRae,
Chairman and CEO
Leading Brands, Inc.
(604) 685-5200 ext. 238
LEADING BRANDS, INC. ANNOUNCES FIRST SHIPMENTS OF NEW BRAND SOY2O™
VANCOUVER, CANADA, December 15, 2003, LEADING BRANDS, INC. (NASDAQ: LBIX), North America’s only fully integrated premium beverage company, announces that this past week it produced and commenced shipping its new beverage brand: Soy2O™.
Soy2O™ (pronounced “soy-two-oh”) is a unique blend of fruit flavored water and natural soy isoflavones. The ‘Evolution of Soy™’, Soy2O™ is ‘Clearly refreshing without the soy taste™’. Soy2O™ is crisp and clear in appearance. There is absolutely no hint that the product contains a healthy 20 mgs of soy in every 12 oz bottle. Initially the product line consists of four distinct new flavors: Blueberry Grape, Peach Mango, Strawberry Guava and Lemon Green Tea.
The Company will initially distribute in the United States, followed shortly thereafter by Canada.
We will continue to provide corporate updates in our monthly newsletter on the first of each month, starting again on February 1, 2004, posted at www.LBIX.com.”
We Build Brands
About Leading Brands, Inc.