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Ralph D. McRae
Chairman and CEO
Leading Brands, Inc.
Toll Free: 1-800-729-2746 ext. 238

[email protected]

Howard Wishner
[email protected]
(203) 536-4792

Strategic Growth International
Stan Altschuler/David Waldman
(516) 829-7111

[email protected]

Leading Brands, Inc. Forms Leading Brands of America, Inc., Hires Former SoBe Senior Management to Spearhead US Expansion and Opens US Head Office in Stamford, Connecticut

Feb. 12, 2002-- LEADING BRANDS, INC. LBIX, Canada's largest independent, fully integrated food and beverage brand management company, is pleased to announce that it has hired Howard E. Wishner and Bob Miller, formerly senior management of SoBe Beverage Company, to spearhead the Company's US expansion.

We Build Brands™
© 2002 Leading Brands, Inc

Leading Brands, Inc. is the largest independent, fully integrated food and beverage brand management company in Canada. The Company's unique Integrated Distribution System (IDS) offers turnkey, one-stop shopping to food and beverage brand owners. Its subsidiary, Quick, Inc. is building a home replenishment and delivery system for the new economy.

Statements in this news release that are not historical are to be regarded as forward-looking statements which are subject to risks and uncertainties that could cause actual results to differ materially. Such risks and uncertainties with respect to the Company's business include general economic conditions, weather conditions, changing beverage consumption trends, pricing, and the availability of raw materials and economic uncertainties, including currency.