Ralph D. McRae,
Chairman and CEO
Leading Brands, Inc.
(604) 214-9722 ext. 238
[email protected]





Leading Brands, Inc. Announces Sponsorship Deal with Trek Bicycle Company

VANCOUVER, British Columbia--Feb 18, 2003-- LEADING BRANDS, INC. LBIX (TSX:LBI), Canada’s largest independent, fully integrated premium beverage company, announces that its subsidiary, Kert Technologies, Inc. - owner of the TREK® Optimized Performance Beverage™ line - has agreed to become the exclusive drink sponsor of the Trek Mountain Bike and Road teams. These teams include the Trek Pro Mountain Bike Team, Trek Volkswagen Regional Mountain Bike Teams, Trek Volkswagen Regional Road Teams, and Trek Volkswagen National All Stars.

Dick Moran, Director of Marketing for Trek Bicycle Corporation added, “The sponsorship ties between Trek® Bicycle and TREK® OPB™ make a lot of sense because both companies are working towards a common goal: to supply athletes with top quality products to help them reach their ultimate performance goals.”