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Howard E. Wishner
EVP Marketing & Corporate Communication
Leading Brands, Inc
Strategic Growth International
Stan Altschuler/David Waldman
Energy Brands Inc.
Erin Heit, (718) 746-0087 ext. 305
Leading Brands, Inc. Granted Canada-Wide License for Glaceau Vitaminwater
Feb. 28, 2002--Leading Brands, Inc. LBIX, Canada's largest independent, fully integrated premium beverage company, is pleased to announce that it has been appointed by Energy Brands Inc. of Whitestone Queens New York as the exclusive licensee of Glaceau Vitaminwater for Canada. Under the terms of the multi-year agreement Leading Brands will both bottle and distribute the product.
Glaceau Vitaminwater is the leader in the nutrient enhanced water category and is one of the fastest growing beverages in the United States today. A low-calorie, fruit-flavored drink infused with electrolytes and nutrients, Vitaminwater is called 'The next generation of Bottled Water.' The product has been featured in numerous recent articles from Time Inc. to People Magazine.
Leading Brands Chairman & CEO Ralph D. McRae added: "We are very pleased to be able to introduce this new beverage category to Canada. When I saw Phil Mickelson walk off the 15th tee at last years Masters carrying a bottle of Glaceau Vitaminwater I knew we had to have the product. J. Darius Bikoff, Founder & President Energy Brands Inc., and his team have done a wonderful job of defining and building this category in the US. It is now our job to continue that momentum into Canada and bring some excitement to an otherwise bland water segment."
Vitaminwater is a low calorie, colorful, great tasting water sold in a novel package. According to Entertainment Weekly Magazine the product has been adopted by Elizabeth Hurley, Cher and Sarah Jessica Parker, to name a few. Leading Brands anticipates first year sales of the product, which will be introduced early Summer of 2002, to top $2,000,000US.
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© 2002 Leading Brands, Inc