VANCOUVER, CANADA - January 5, 2005 - LEADING BRANDS, INC. (NASDAQ: LBIX), North America�s only
independent, fully integrated premium beverage company, today announced that it will release third quarter earnings, before North
American markets open, on the morning of January 6, 2005.
In conjunction with the Company's earnings release, you are invited to listen to a conference call, which will be held
on Thursday, January 6th, at 8:00 am Pacific Time, (11:00 am Eastern Time), with Ralph McRae, Chairman and CEO of Leading Brands, Inc.
TO PARTICIPATE IN THE CONFERENCE CALL PLEASE DIAL-IN:
If you are unable to participate during the live conference call, the call will be archived for 7 days. To hear a
replay of the call, please dial 1-416-626-4100 and reference the reservation code # 21227381.
Leading Brands, Inc. (NASDAQ: LBIX) is North America's
only fully integrated premium beverage company. The Company's unique Integrated
Distribution System™(IDS)™ offers turnkey, one-stop shopping to
food and beverage brand owners, including product development, manufacturing,
distribution, sales, marketing and licensing. In addition, Leading Brands produces
their own line of beverages such as TrueBlue Blueberry Cocktail�, TREK�, Soy2O�, Pez� 100% Juices�, Country Harvest� Juices, Caesar�s� Bloody
Caesar Cocktails, Cool Canadian� Water, Infinity� and Brand X Originals�.
Disclaimer: The Company relies upon the Safe Harbor Laws of 1933, 1934, and 1995 for all public news
releases, newsletters and other statements. Statements, which are not historical facts, are forward-looking statements. The Company,
through its management, makes forward-looking public statements concerning its expected future operations, performance and other
developments. Such forward-looking statements are necessarily estimates reflecting the Company's best judgment based upon current
information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the
accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results
to differ materially from those estimated by the Company include, but are not limited to, general economic conditions, weather
conditions, changing beverage consumption trends, pricing, availability of raw materials, economic uncertainties (including currency
exchange rates), government regulation, managing and maintaining growth, the effect of adverse publicity, litigation, competition and
other factors which may be identified from time to time in the Company's public announcement.