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NEWS RELEASE

LEADING BRANDS APPPOINTS NATIONAL US BROKER FOR NATURAL AND SPECIALTY CHANNELS FOR TREK® AND SOY2O™


VANCOUVER, CANADA - July 27, 2004 - LEADING BRANDS, INC. (NASDAQ: LBIX), North America’s only fully integrated premium beverage company, is pleased to announce the appointment of National Specialty Sales, Inc. (“NSSI”) headquartered in Denver, Colorado, as its exclusive broker for the natural retail and specialty trade channels in the U.S. NSSI is a wholly owned subsidiary of Acosta Company with $1.5 billion in annual sales. NSSI is the largest natural food brokerage company in the United States, representing 14 of the top 20 natural foods companies. For more information on NSSI, see www.acosta.com/nssi.asp.

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