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Ralph D. McRae,
Chairman and CEO
Leading Brands, Inc.
(604) 214-9722 ext. 238

[email protected]

Howard E. Wishner
Leading Brands of America, Inc.
[email protected]
203/323-9435 Ext. 3004

Matthew D. Kemp
Leading Brands of America, Inc.
Tel: (203) 323-9435 Ext. 3003
[email protected]

Strategic Growth International
Stan Altschuler/David Waldman
(516) 829-7111

[email protected]

Leading Brands, Inc. Announces First Shipments Of TREK™, Optimized Performance Beverage; Distributor Response Exceeds Most Optimistic Expectations

VANCOUVER, Canada--June 18, 2002--Leading Brands, Inc. LBIX(TSX:LBI), Canada's largest independent, fully integrated premium beverage company, is pleased to announce it is shipping the first cases of its new TREK™ Optimized Performance Beverage(OPB), the scientifically formulated hydration system that delivers the functional elements the body requires to prepare for, sustain and recover from any type of activity. The product will be delivered to select retailers in Canada and to specific markets in the Western, Central and Eastern United States.

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