Ralph D. McRae,
Chairman and CEO
Leading Brands, Inc.
(604) 214-9722 ext. 238
[email protected]





Leading Brands, Inc. Announces Personnel Changes

VANCOUVER, British Columbia--March 13, 2003-- LEADING BRANDS, INC. LBIX (TSX:LBI), Canada's largest independent, fully integrated premium beverage company, announces that Donna Higgins, its Chief Controller and Vice-President of Administration, has been appointed as the Company's Chief Financial Officer, effective April 1, 2003.

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