|Ralph D. McRae,
Chairman and CEO
Leading Brands, Inc.
(604) 214-9722 ext. 238
Leading Brands, Inc. Announces Personnel Changes
VANCOUVER, British Columbia--March 13, 2003-- LEADING BRANDS, INC. LBIX (TSX:LBI), Canada's largest independent, fully integrated premium beverage company, announces that Donna Higgins, its Chief Controller and Vice-President of Administration, has been appointed as the Company's Chief Financial Officer, effective April 1, 2003.
Prior to joining Leading Brands in 1999, Ms. Higgins held senior accounting and finance positions with both a large Pepsi bottler and regional beverage distributor. Ms. Higgins replaces Derek Henrey who leaves the Company to pursue an employment opportunity closer to his home. Mr. Henrey was originally hired as the CFO of Quick, Inc.
Also, Gerry Kenyon, the President of Quick, Inc. and later Chief Operating Officer of the Company's distribution operation will be leaving the Company to pursue an opportunity with a large Eastern Canadian grocery chain. Mr. Kenyon's remaining responsibilities will be assumed by David Read, President of LBI Brands, Inc.
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