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Ralph D. McRae
Chairman and CEO
Leading Brands, Inc.
Toll Free: 1-800-729-2746 ext. 238
[email protected]

Go-Go Energy Drink Takes Centre Stage

VANCOUVER, CANADA - May 1, 2001 - Leading Brands, Inc is pleased to announce that it's newest entry into the energy drinks category is proving to be a real hit among the techno-generation, 15 - 25 yr old market who are constantly on the go.

Go-Go™ is a refreshingly light, carbonated, fruit flavoured beverage which provides a noticeable feeling of increased energy and alertness. This is achieved through a secret formula that combines herbs: Siberian Ginseng, Astragalus, Damaina, Ginkgo Biloba, Guarana, Muira Pauma, and Yerba Mate.

The popular drink comes in a slim, 8.4 oz./250ml enticing silver can featuring a provocative "Japanimated" girl.

Leading Brands has distributed the beverage exclusively for 2 months now and sales are definitely on the rise! Promotions and sampling programs are planned for this summer when sales of beverages like Go-Go ™ will surely sky-rocket.

Presently, Go-Go ™ is available at Mac's, London Drugs, IGA, Husky and Mohawk stores in Western Canada, and other selected retail and convenience stores throughout Canada.

Look for Go-Go ™ and give it a try. You will be pleasantly surprised and energized!

About Leading Brands, Inc.:

Headquartered in Richmond, B.C., Canada, Leading Brands, Inc. is the largest independent food and beverage integrated brand management company in Canada. The Company's unique Integrated Distribution System (IDS) offers turnkey, one-stop shopping to food and beverage brand owners. Its Quick.com, Inc. subsidiary is building a consumer home replenishment system for the Internet economy.

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NOTE: Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, including currency fluctuations, intellectual property rights, and the outcome of competitive products, risks in product development, the results of financing effort, the ability to complete transactions, and other risks identified in this release and the Company's Securities and Exchange Commission filings.