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Ralph D. McRae,
Chairman and CEO
Leading Brands, Inc.
(604) 214-9722 ext. 238

[email protected]
Derek Henrey,
Chief Financial Officer
Leading Brands, Inc.
(604) 214-9722 Ext.313
[email protected]
Strategic Growth International
Stan Altschuler/David Waldman
(516) 829-7111

[email protected]

Leading Brands, Inc. Announces Commencement of Trading on the Toronto Stock Exchange in Addition to Nasdaq

VANCOUVER, CANADA - May 6, 2002 - Leading Brands, Inc. (NASDAQ:LBIX),Canada's largest independent, fully integrated food and beverage brand management company, is pleased to announce that the Company will commence trading on The Toronto Stock Exchange ("TSE") on May 8, 2002 under the symbol "LBI". Leading Brands, Inc. is currently listed on Nasdaq under the symbol LBIX and will maintain that listing in addition to the TSE listing.

Leading Brands Chairman and CEO Ralph D. McRae said "We are excited to list on the TSE, as we believe this listing will provide greater market visibility and increased liquidity for Canadian investors. Furthermore, the listing of Leading Brands' common shares on the TSE will support our business strategy, and verifies our commitment to enhancing shareholder value. "

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About Leading Brands, Inc.