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Ralph D. McRae,
Chairman and CEO
Leading Brands, Inc.
(604) 214-9722 ext. 238
[email protected]
Derek Henrey,
Chief Financial Officer
Leading Brands, Inc.
(604) 214-9722 Ext.313
[email protected]
Strategic Growth International
Stan Altschuler/David Waldman
(516) 829-7111
[email protected]

LEADING BRANDS, INC. BEGINS TRADING ON THE TORONTO STOCK EXCHANGE TODAY UNDER THE SYMBOL "LBI"


VANCOUVER, CANADA - May 8, 2002 - Leading Brands, Inc. (NASDAQ:LBIX; TSE:LBI), Canada's largest independent, fully integrated food and beverage brand management company, commences trading on The Toronto Stock Exchange ("TSE") today under the symbol "LBI". Leading Brands, Inc. is currently listed on Nasdaq under the symbol LBIX and will maintain that listing in addition to the TSE listing.

Leading Brands Chairman and CEO Ralph D. McRae said "As an international company with headquarters in Canada, we are proud to commence trading on the TSE. This listing broadens our exposure to Canadian investors, as we aggressively grow our business and enhance our operations throughout North America."

We Build Brands(TM)
©2002 Leading Brands, Inc

About Leading Brands, Inc.

Leading Brands, Inc. (NASDAQ:LBIX) is the largest independent, fully integrated premium beverage company in Canada. The Company's unique Integrated Distribution System (IDS) ™ offers turnkey, one-stop shopping to food and beverage brand owners, including manufacturing, distribution, sales/marketing and licensing. In addition, Leading Brands produces their own line of beverages such as TREK™, Johnny's Roadside™ Iced Tea and Lemonade, Country Harvest™ Juices, Caesar's™ Bloody Caesar Cocktail, and Cool CanadianÒ Water. Leading Brands recently undertook a major expansion into the United States, with its US headquarters located in Stamford, CT. Its subsidiary, Quick, Inc. is building a home replenishment and delivery system for the new economy.

Statements in this news release that are not historical are to be regarded as forward-looking statements which are subject to risks and uncertainties that could cause actual results to differ materially. Such risks and uncertainties with respect to the Company's business include general economic conditions, weather conditions, changing beverage consumption trends, pricing, and the availability of raw materials and economic uncertainties, including currency.

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