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Howard E. Wishner
Leading Brands of America, Inc.
[email protected]
203/323-9435 Ext. 3004

Matthew D. Kemp
Leading Brands of America, Inc.
Tel: (203) 323-9435 Ext. 3003
[email protected]

Strategic Growth International
Stan Altschuler/David Waldman
(516) 829-7111

[email protected]

Leading Brands of America Appoints Four of the Beverage Industry's Leading Sales Executives To Launch U.S Sales of TREK, PEZ and Other Innovative Brands

STAMFORD, Connecticut--May 28, 2002--Leading Brands, Inc.(NASDAQ:LBIX)(TSE:LBI) - Leading Brands of America President Bob Miller today announced that the company has recruited and hired four of the leading sales executives in the beverage industry. Terry Casey, Senior Vice President of Sales, Central Division; Arthur Greenwald, Vice President of Sales, National Accounts; Tim Larsen, Vice President of Sales, Western Division; and Marty Jay Zirofsky, Vice President of Sales, Eastern Division have joined Leading Brands of America to lead the sales efforts surrounding the launch of the company's innovative new U.S. brands including the Optimized Performance Beverage(TM) TREK(R), and the 100% juice drink PEZ(R).

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©2002 Leading Brands, Inc

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