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Pat Wilson
Vice President of Sales
Tel: 450-357-9391 ext. 222
Fax: 450-357-2878
[email protected]

Hansen's® Energy and Signature Popular Beverage Brand Celebrates Sales Increases!

Vancouver, BC - May 29th, 2001 - Leading Brands, Inc is excited to announce that two of their Hansen's® branded beverages are steadily gaining market share and are quickly becoming the beverages of choice for this summer!

Look for Hansen's® beverages in the local beverage coolers. For quality product with no compromise, choose Hansen's® !

About Leading Brands, Inc.:

Headquartered in Richmond, B.C., Canada, Leading Brands, Inc. is the largest independent food and beverage integrated brand management company in Canada. The Company's unique Integrated Distribution System (IDS) offers turnkey, one-stop shopping to food and beverage brand owners. Its, Inc. subsidiary is building a consumer home replenishment system for the Internet economy.

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NOTE: Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, including currency fluctuations, intellectual property rights, and the outcome of competitive products, risks in product development, the results of financing effort, the ability to complete transactions, and other risks identified in this release and the Company's Securities and Exchange Commission filings.