|Ralph D. McRae,
Chairman and CEO
Leading Brands, Inc.
(604) 214-9722 ext. 238
|Strategic Growth International
Stan Altschuler/Richard Cooper
[Back to Corporate Page]
Leading Brands Launches Distribution of TREK Optimized Performance Beverage in New York City, the World's Largest Beverage Market: Becomes 38th Market Opened in USA This Year
VANCOUVER, British Columbia-- November 5, 2002 --TREK WILL BE AVAILABLE IN STORES IN THE AREA THIS WEEK
Leading Brands, Inc. LBIX (TSX:LBI), Canada's largest independent, premium beverage company, announces that it will today commence distribution of its TREK(TM) Optimized Performance Beverage(TM) in New York City, the World's largest beverage market.
The Company has recently entered into a distribution agreement with F&V Distribution Company, LLC, one of the largest independent beverage companies in the United States, to service the New York City and Long Island markets comprising approximately 12,000,000 people. This brings Leading Brands access to a universe of over 40,000 retail accounts in the New York/Long Island area for TREK(TM) Optimized Performance Beverage(TM). New York is the 38th market opened by the Company in the United States this year.
Leading Brands of America, Inc. President Bob Miller said: "We are excited about this new launch. F&V is very selective about the brands it represents. We are extremely fortunate to be able to deal with a distributor of this size and caliber in this key market at this early stage of our brand's development. We will be working closely with F&V over the ensuing weeks and months to ensure that TREK(TM) Optimized Performance Beverage(TM) becomes the performance drink of choice for New Yorkers."
The Company has already shipped considerable product to the market in advance of the launch, and expects it to be available in NYC and Long Island stores this week.
We Build Brands(TM)
About Leading Brands, Inc.