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NEWS RELEASE

LEADING BRANDS, INC. ANNOUNCES

LAUNCH OF TrueBlue™ BLUEBERRY JUICE COCKTAIL


VANCOUVER, CANADA - November 3, 2004 - LEADING BRANDS, INC. (NASDAQ: LBIX), North America’s only fully integrated premium beverage company, announces the launch of TrueBlue™ Blueberry Juice Cocktail in both the United States and Canada. The product will initially be available in a new rectangular 64oz (1.89 liter) PET bottle and a 16oz (473 ml) glass bottle.

 

 

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©2004 Leading Brands, Inc.


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