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Ralph D. McRae,
Chairman and CEO
Leading Brands, Inc.
(604) 214-9722 ext. 238

[email protected]
Derek Henrey,
Chief Financial Officer
Leading Brands, Inc.
(604) 214-9722 Ext.313
[email protected]
Strategic Growth International
Stan Altschuler/David Waldman
(516) 829-7111

[email protected]

Leading Brands, Inc. Announces Second Quarter Conference Call

VANCOUVER, British Columbia--Sept. 24, 2002-- Leading Brands, Inc. LBIX (TSX:LBI), Canada's largest independent, fully integrated brand management company, today announced that it will release second quarter earnings on the morning of Wednesday, September 25, 2002.

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About Leading Brands, Inc.