NEWS RELEASE

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Ralph D. McRae,
Chairman and CEO
Leading Brands, Inc.
(604) 214-9722 ext. 238

[email protected]
Derek Henrey,
Chief Financial Officer
Leading Brands, Inc.
(604) 214-9722 Ext.313
[email protected]
Strategic Growth International
Stan Altschuler/David Waldman
(516) 829-7111

[email protected]


Leading Brands, Inc. Announces Second Quarter Conference Call

VANCOUVER, British Columbia--Sept. 24, 2002-- Leading Brands, Inc. LBIX (TSX:LBI), Canada's largest independent, fully integrated brand management company, today announced that it will release second quarter earnings on the morning of Wednesday, September 25, 2002.

We Build Brands(TM)

About Leading Brands, Inc.


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