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Two New Beverage Brands Infinity� and Brand X Originals�

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Timing of Q2 Earnings Release

VANCOUVER, CANADA - September 16, 2004 - LEADING BRANDS, INC. (NASDAQ: LBIX), North America�s only fully integrated premium beverage company, announces that it has developed and is readying for launch two new carbonated beverages to further round out its portfolio of proprietary brands.

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