DEAR FELLOW SHAREHOLDERS:

LBIX MONTHLY NEWSLETTER

We have received an overwhelming response to our launch of Soy₂O™. Since introducing it at the National Association of Convenience Stores Show in Chicago three weeks ago, we have been surprised at the quick and eager reaction to this innovative new drink. As BevNet.com stated: “Perhaps the most unique new product at the show was Soy₂O™ from Leading Brands.” The positive reaction we received at our booth underscored that statement.

We are working toward the rollout of production in the first week of December. We will be taking a slightly different approach to distribution in the US with Soy₂O™, as we believe that its appeal cuts across more than one conventional distribution channel. Not only will we be pushing the product through conventional grocery, c-store and mass merchandising outlets, but we will also be focusing our efforts on the health stores, coffee shops and other places that our core consumer frequents.

There are two other key aspects to our marketing of this brand. The first is a need to educate consumers, not only as to the benefits of soy, but also that our product solves all of the taste issues normally negatively associated with soy. That will take a focused public relations campaign. Next, we must sample the product wherever that opportunity presents itself. The product looks great; there is no disputing that. The product tastes great as well and we have to let consumers know that, optimally at the point of purchase.

December will also see the introduction of our new TREK™ Red Turbo Berry. That will be coincident with the change in Nitro identity to a “Hydrating Energy Drink” with exciting new labels that you can soon see at www.trekenergy.com.

Thank you for your continued support.

Sincerely,

LEADING BRANDS, INC.

Per:

Ralph D. McRae
Chairman & CEO

We Build Brands™

Disclaimer: The Company relies upon the Safe Harbor Laws of 1933, 1934, and 1995 for all public news releases, newsletters and other statements. Statements, which are not historical facts, are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the Company include, but are not limited to, general economic conditions, weather conditions, changing beverage consumption trends, pricing, availability of raw materials, economic uncertainties (including currency exchange rates), government regulation, managing and maintaining growth, the effect of adverse publicity, litigation, competition and other factors which may be identified from time to time in the Company's public announcement.

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