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June 1, 2005 - Issue No. 21 Back to List of Newsletters



I am pleased to announce the launch of our www.trueblueberry.com website. I invite you to check it out and hope you enjoy it. All of the work was done in house by our marketing staff. If there is any credit due, it belongs to them.

In addition to detailing the many virtues of our TrueBlue™ brand, the website extols the health benefits of blueberries themselves. You will see a section of the site dedicated to showing consumers where they can find TrueBlue™ in their market areas. This is not an exhaustive list but does give a good indication of the progress we are making. There are several listings that we have obtained where the product – for one reason or another – has still not reached the shelves and as the bottles reach the shelves we will endeavor to timely update the site.

Last Saturday evening I was watching Larry King interview Nicholas V. Perricone, MD on CNN. Dr. Perricone is a well-known author (The Perricone Prescription) and proponent of a healthy diet. He has appeared as a guest on the Oprah Winfrey Show. Towards the end of the interview, Mr. King turned to Dr. Perricone and asked him: "If there was just one food a person could eat, what would it be?" or words to that effect. Without hesitation, the good doctor replied "blueberries". He went on to explain that the high levels of antioxidants contained in blueberries reduce the risk of cancer and also that blueberries hold significant amounts of anthocyanin, which is an anti-inflammatory that he believes dramatically reduces the risk of contracting Alzheimer's disease.

This is a wonderful example of the ever-increasing awareness of blueberries as a healthful food. As every 16 oz glass of TrueBlue™ contains the juice from a full daily serving (FDA) of fresh blueberries, we believe consumers will readily recognize the advantages of drinking our great tasting product over other juices.

Further, because blueberries naturally taste good, TrueBlue™ contains far fewer calories than other juices, such as cranberry. From a marketing perspective, what really pleases us about the product is that kids love it too. Just try and get your child to drink a glass of cranberry juice!

A new www.LBIX.com website is coming in the next few weeks.

Thank you for your continued support.



Ralph D. McRae
Chairman & CEO

Certain information contained in this press release includes forward-looking statements. Words such as “believe”, “expect,” “will,” or comparable terms, are intended to identify forward-looking statements concerning the Company’s expectations, beliefs, intentions, plans, objectives, future events or performance and other developments. All forward-looking statements included in this press release are based on information available to the Company on the date hereof. Such statements speak only as of the date hereof. Important factors that could cause actual results to differ materially from the Company’s estimations and projections are disclosed in the Company’s securities filings and include, but are not limited to, the following: general economic conditions, weather conditions, changing beverage consumption trends, pricing, availability of raw materials, economic uncertainties (including currency exchange rates), government regulation, managing and maintaining growth, the effect of adverse publicity, litigation, competition and other risk factors described from time to time in securities reports filed by Leading Brands, Inc.