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Privacy Policy

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Leading Brands, Inc. respects your ability to make informed choices about the collection and uses of your personal information. This privacy policy tells you about our online collection and uses of information that identifies you personally so that you can make an informed choice about using this site. The terms of this policy apply to www.lbix.com and other sites which Leading Brands hosts or operates, unless different terms are specified in a form or contract provided to you online or off-line.

This site is operated by Leading Brands in Canada. By using this website, you understand and agree that (1) the information collected from this site may be retained indefinitely, and may be stored, accessed, and used in jurisdictions whose privacy laws may be different and less protective than those of your home jurisdiction; (2) Leading Brands may use this information for a variety of purposes including direct marketing (unless you opt out of receiving direct marketing from Leading Brands); (3) Leading Brands may disclose this information to affiliates, subsidiaries, agents, third party content providers, and necessary parties, in order to provide a service, product, or information you have requested, whose privacy policies and practices may be different from those of Leading Brands, and for which Leading Brands assumes no responsibility; (4) information about our customers, including personal information, may be disclosed as part of any merger, sale of the company assets or acquisition as well as in the unlikely event of an insolvency, bankruptcy or receivership in which personal information would be transferred as one of the business assets of the company; and (5) we reserve the right to disclose your personal information if required to do so by law, or in the good faith belief that such action is reasonably necessary to comply with legal process, respond to claims, or protect the rights, property or safety of our company, employees, customers, or the public.

Information Collected From This Website

When you visit this website, some information, such as the site that referred you to us, your IP address, and navigational information, may be collected automatically as part of the site’s operation. This information is used to generate user profiles and to personalize the website to your particular interests. On some occasions we may ask you to provide information on online forms. For example, we may ask for your full name, telephone number, e-mail address and postal address, or other information to register online. We may also ask you about your age, hobbies, income, gender or other information to participate in surveys or other online activities. Providing information on online forms is always voluntary, and you are free not to complete any online forms. If you choose not to, however, some online services may not be available to you.

How We Use Your Information

The information collected online is stored indefinitely and is used for various purposes, including processing your requests, customer service, site development, direct marketing and marketing analysis, facilitating your use of this website, and customizing your property selection to your particular interests. The information we collect will not be shared with our subsidiaries, agents, third party content providers, affiliates, and selected other entities for similar purposes, except for the purpose of providing the services or information that the user has specifically requested.

In addition, unless you opt out of receiving promotional materials from Leading Brands, we may notify you of special promotions, new products or services, or other information that may be of interest. (See Opting Out, below.)

About Cookies

When you visit our site, we may place a text file called a cookie in the browser directory of your computer's hard drive. A cookie is a small piece of information that a website can store on your web browser and later retrieve. The information that cookies collect includes the date and time of your visit, your registration information, your search preferences, and navigational activity. Cookies offer you many conveniences. They allow us to recognize information, such as the personal data you have provided us, and assist in determining what content is best suited to your needs.

Most browsers allow you to decline cookies, but if you elect to do so, some pages may not display properly. You are free to delete cookies after your session, and your browser’s documentation should contain instructions on how to do this.

Opting Out

If you do not want to receive promotional information from Leading Brands, you can opt out by un-checking the appropriate box on the online form. If you did not opt out when you registered, and later decide that you are not interested in receiving this information, you can opt out at any time by clicking the unsubscribe link in the e-mail message you received or by visiting www.lbix.com. Unsubscribe requests sent to [email protected], [email protected], or any other e-mail address may not be processed, please use the link above to ensure the complete removal of your address from our mailing lists.

Reviewing, Updating or Correcting Your Information

If you would like to review or revise information you previously provided on an online form, or believe that what we currently have on record is incorrect, you may update your information by sending an e-mail to [email protected].

Links to Other Websites

The sites to which we link, including but not limited to the sites of subsidiaries and third party content providers, may have different privacy policies and practices from those disclosed here. We assume no responsibility for the policies or practices of linked sites and encourage you to become acquainted with them.


We do not intend to either solicit or collect personal information from anyone under the age of 13. If you are under 13, you should not use or enter information on this website.

Questions or Concerns

If at any time you believe that Leading Brands has not followed the above policy, please let us know by sending an e-mail to [email protected]. We will make reasonable efforts to identify and correct any problem.

Changes to this Online Privacy Policy

We reserve the right to change the terms of this privacy policy at any time, but will not do so without posting the revised policy on this website. We encourage you to review this privacy policy whenever you visit our website to make sure you understand how we use the information we collect.

Contacting the Website

If you have any questions about this privacy statement, the practices of this site, or your dealings with this website, you can contact:

Website Administrator
Leading Brands, Inc.
Suite 1800 - 1500 West Georgia Street
Vancouver, BC Canada V6G 2Z6
[email protected]