Shareholder Newsletter

May 1, 2005 - Issue No. 20

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DEAR FELLOW SHAREHOLDERS:

LBIX MONTHLY NEWSLETTER

This is a great time of year in the beverage business. We get to brush off the cobwebs of Winter and see the impact of our marketing, listing and sales efforts of the past six months.

We have been particularly busy with our new brand initiatives. We have started a billboard advertising campaign for TrueBlue™ in Montreal that will spread to Vancouver next month. The purpose is to highlight the health and dietary benefits of TrueBlue™ versus cranberry cocktails. Those include 25% fewer calories and higher antioxidant power; not to mention the fact that each 16 oz serving of TrueBlue™ contains as much juice as a full serving of fresh blueberries.

Operationally, we continue to hit record production levels in our plants - on a single day this past week we produced more than 60,000 x 144 oz equivalent cases. That’s almost 70,000 US gallons of liquid in one day!

We continue to build our US distribution, focused primarily on the West Coast and North East. In our next newsletter I hope to be able to give you a more specific update on our progress.

We anticipate releasing our year end financial results and mailing our statements to you before the end of this month. Our Q1 results should follow by mid-June.

Thank you for your continued support.

Sincerely,
LEADING BRANDS, INC.

Per:

Ralph D. McRae
Chairman & CEO

Disclaimer:
Certain information contained in this press release includes forward-looking statements. Words such as “believe”, “expect,” “will,” or comparable terms, are intended to identify forward-looking statements concerning the Company’s expectations, beliefs, intentions, plans, objectives, future events or performance and other developments. All forward-looking statements included in this press release are based on information available to the Company on the date hereof. Such statements speak only as of the date hereof. Important factors that could cause actual results to differ materially from the Company’s estimations and projections are disclosed in the Company’s securities filings and include, but are not limited to, the following: general economic conditions, weather conditions, changing beverage consumption trends, pricing, availability of raw materials, economic uncertainties (including currency exchange rates), government regulation, managing and maintaining growth, the effect of adverse publicity, litigation, competition and other risk factors described from time to time in securities reports filed by Leading Brands, Inc.