Shareholder Newsletter

March 1, 2005 - Issue No. 18

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DEAR FELLOW SHAREHOLDERS:

LBIX MONTHLY NEWSLETTER

Financially speaking, this past January was the best start to a calendar year that we have had at Leading Brands. February looks to bring an improvement as well. We primarily owe those advances to increased plant efficiency and improved planning and profit margins.

We have been working on increasing both the size and experience of our sales force, in Canada and the United States. With so many exciting new products, we want to make sure that we have the resources to adequately penetrate the market.

TrueBlue™ listings are coming up nicely. We look to be extremely well positioned going into the Spring.

We hope to make some significant changes to our corporate and brand websites over the next couple of months. We will incorporate a section showing the press we get on our brands. In the meantime, I attach three recent articles highlighting TrueBlue™, Brand X™ and Infinity®.

Thank you for your continued support.

Sincerely,
LEADING BRANDS, INC.

Per:

Ralph D. McRae
Chairman & CEO

Disclaimer:
Certain information contained in this press release includes forward-looking statements. Words such as “believe”, “expect,” “will,” or comparable terms, are intended to identify forward-looking statements concerning the Company’s expectations, beliefs, intentions, plans, objectives, future events or performance and other developments. All forward-looking statements included in this press release are based on information available to the Company on the date hereof. Such statements speak only as of the date hereof. Important factors that could cause actual results to differ materially from the Company’s estimations and projections are disclosed in the Company’s securities filings and include, but are not limited to, the following: general economic conditions, weather conditions, changing beverage consumption trends, pricing, availability of raw materials, economic uncertainties (including currency exchange rates), government regulation, managing and maintaining growth, the effect of adverse publicity, litigation, competition and other risk factors described from time to time in securities reports filed by Leading Brands, Inc.