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February 1, 2005 - Issue No. 17 Back to List of Newsletters



Brand X Originals™ and Infinity Sparkling Mountain Spring Water™ are now produced and in the market in Canada. TrueBlue™ Blueberry in 16 oz (473 ml) PET is also on its way to stores. We have made a couple of changes with TrueBlue™ to reflect the comments of our retail customers. First, you will notice a label change (see below) that we believe is more in keeping with a National brand. We have also decided to bottle the 16 oz version in PET as opposed to glass to make it more consumer-friendly in the convenience channel. Our goal with the smaller package size is to drive consumer trial of this great tasting new product.



Ralph D. McRae
Chairman & CEO

Certain information contained in this press release includes forward-looking statements. Words such as “believe”, “expect,” “will,” or comparable terms, are intended to identify forward-looking statements concerning the Company’s expectations, beliefs, intentions, plans, objectives, future events or performance and other developments. All forward-looking statements included in this press release are based on information available to the Company on the date hereof. Such statements speak only as of the date hereof. Important factors that could cause actual results to differ materially from the Company’s estimations and projections are disclosed in the Company’s securities filings and include, but are not limited to, the following: general economic conditions, weather conditions, changing beverage consumption trends, pricing, availability of raw materials, economic uncertainties (including currency exchange rates), government regulation, managing and maintaining growth, the effect of adverse publicity, litigation, competition and other risk factors described from time to time in securities reports filed by Leading Brands, Inc.