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Leading Brands, Inc. Announces Launch of New Brand Soy2o

VANCOUVER, CANADA - October 14, 2003 - LEADING BRANDS, INC. (NASDAQ: LBIX), North America's only fully integrated premium beverage company, announces the launch this past weekend of its new beverage brand: Soy2o, at the National Association of Convenience Stores Convention in Chicago.

Soy2o (pronounced "soy-two-oh") is a unique blend of fruit flavored water and natural soy isoflavones. Isoflavones are the active ingredient in soy that are linked to many health benefits, including:

  • Lowering cholesterol
  • Reducing the risk of heart disease
  • Protecting against some cancers
  • Preventing bone loss
  • Treating osteoporosis
  • Easing menopausal symptoms
The "Evolution of Soy", Soy2o is "Clearly refreshing without the soy taste".

Leading Brands Chairman and CEO Ralph D. McRae said: "Soy2o is the first product of its kind to incorporate revolutionary new technology that conveys the well-known benefits of soy without the unpleasant taste, appearance and odor of soy. Soy2o is crisp and clear in appearance. There is absolutely no hint that the product contains a healthy 20 mgs of soy in every 12 oz bottle. We anticipate our first shipments to start within 45 days, initially in four distinct new flavors: Blueberry Grape, Peach Mango, Strawberry Guava and Lemon Green Tea."

Mr. McRae added: "The market for soy-based drinks in North America is already several billion dollars per year - despite the obvious drawbacks to existing products and many times that size World-wide. Soy2o is designed to not only capitalize on that ready acceptance, but we believe it will also draw many new consumers to the category."

We will continue to provide updates in our monthly newsletter on the first of each month, posted at www.LBIX.com."

About Leading Brands, Inc.
Leading Brands, Inc. (NASDAQ:LBIX) is North America’s only fully integrated premium beverage company. The Company’s unique Integrated Distribution System (IDS) ™ offers turnkey, one-stop shopping to food and beverage brand owners, including manufacturing, distribution, sales/marketing and licensing. In addition, Leading Brands produces their own line of beverages such as TrueBlue®, LiteBlue®, TREK® Natural Sports Drinks, NITRO® Energy Drinks, INFINITY® Health Water™, Country Harvest® Juices, and Caesar’s® Cocktails.

Forward Looking Statements
Certain information contained in this press release includes forward-looking statements. Words such as “believe”, “expect,” “will,” or comparable terms, are intended to identify forward-looking statements concerning the Company’s expectations, beliefs, intentions, plans, objectives, future events or performance and other developments. All forward-looking statements included in this press release are based on information available to the Company on the date hereof. Such statements speak only as of the date hereof. Important factors that could cause actual results to differ materially from the Company’s estimations and projections are disclosed in the Company’s securities filings and include, but are not limited to, the following: general economic conditions, weather conditions, changing beverage consumption trends, pricing, availability of raw materials, economic uncertainties (including currency exchange rates), government regulation, managing and maintaining growth, the effect of adverse publicity, litigation, competition and other risk factors described from time to time in securities reports filed by Leading Brands, Inc.

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