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Leading Brands, Inc. Announces Appointment of New Director

Company To Present At The Second Annual Merriman Curhan Ford & Co. Investor Summit on September 21, 2005

VANCOUVER, CANADA - September 16, 2005 - Leading Brands, Inc. (NASDAQ: LBIX), North America's only fully integrated premium beverage company, announces the appointment of David Bowra as a director of the Company.  Mr. Bowra is the President of The Bowra Group, a Vancouver-based boutique financial advisory.  He has over 30 years experience with major accounting firms, most recently as British Columbia partner in charge of Financial Advisory Services for one of the big four accounting firms.  David is a chartered accountant and certified management consultant.  He has a degree in economics from University College Cardiff.

Leading Brands Chairman Ralph McRae said: "In this increasingly complex regulatory environment David will be a great addition to the board.  I welcome David to Leading Brands and thank him for offering his years of business experience to our cause."

The Company also announces that its Chairman and CEO, Ralph McRae, will present at the Second Annual Merriman Curhan Ford & Co. Investor Summit on September 21, 2005 at 1:15 PM.  This event will be held at the Mark Hopkins InterContinental Hotel in San Francisco.  More information about the conference can be found at: www.merrimanco.com  

The Company will continue to provide operational updates in its monthly newsletter on the first of most months, posted at www.LBIX.com.

About Leading Brands, Inc.
Leading Brands, Inc. (NASDAQ:LBIX) is North America’s only fully integrated premium beverage company. The Company’s unique Integrated Distribution System (IDS) ™ offers turnkey, one-stop shopping to food and beverage brand owners, including manufacturing, distribution, sales/marketing and licensing. In addition, Leading Brands produces their own line of beverages such as TrueBlue®, LiteBlue®, TREK® Natural Sports Drinks, NITRO® Energy Drinks, INFINITY® Health Water™, Country Harvest® Juices, and Caesar’s® Cocktails.

Forward Looking Statements
Certain information contained in this press release includes forward-looking statements. Words such as “believe”, “expect,” “will,” or comparable terms, are intended to identify forward-looking statements concerning the Company’s expectations, beliefs, intentions, plans, objectives, future events or performance and other developments. All forward-looking statements included in this press release are based on information available to the Company on the date hereof. Such statements speak only as of the date hereof. Important factors that could cause actual results to differ materially from the Company’s estimations and projections are disclosed in the Company’s securities filings and include, but are not limited to, the following: general economic conditions, weather conditions, changing beverage consumption trends, pricing, availability of raw materials, economic uncertainties (including currency exchange rates), government regulation, managing and maintaining growth, the effect of adverse publicity, litigation, competition and other risk factors described from time to time in securities reports filed by Leading Brands, Inc.

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